The Client Services champion
increasing profit, retaining top talent & clients so that agencies can deliver exceptional work
Welcome to The Secret AD
There aren’t enough hours in the day.
Tighter budgets, recruitment issues, disparate teams, low team morale, greater financial reporting requirements, increased client expectations. They’re all issues facing agencies on a daily basis.
When you look at it like that, it’s no wonder that Client Services leaders are struggling to dedicate the necessary time to developing their juniors.
But with less face to face time, fewer opportunities to watch how others get the job done and increased pressure on Junior Account Handlers time they’re missing vital skills.
The Secret AD is here to plug that gap. By providing ongoing support to help agencies nurture and retain their hard-found talent and to reignite a passion for exceptional Client Services.
Working together
Every agency is different and that’s why there’s a few ways you can work with The Secret AD. But one thing is the same, you’ll receive exceptional quality, in-depth knowledge and it’ll be bespoke to you.
Now’s the moment to make a change
Your situation might not feel broken or even out of kilter. It’s just how it is.
That doesn’t mean you need to accept that though. Striving for excellence, looking out for the development of those around you and wanting your agency to be the best it can be are all things we should be doing.
If we wait until clients start to complain, the best talent walks out the door or the bottom line is negatively impacted then it’s too late.
Instead, we can be proactive and start to let ourselves off the hook. We can’t do everything ourselves, but upskilling and nurturing your team is something that we at The Secret AD can help with. Our experience of agency life, and delivering Client Service Excellence will help guide your team and put a zing in their step.
Sally, Founder of The Secret AD, is that person and her high standard of project and account management, coupled with her passion for quality mentorship and training of creative agency teams, make her the perfect ally when your agency is in a tight spot
A movement of Client Service excellence
Don’t settle.
Don’t settle for subpar Client Services.
Don’t settle for good or ok.
Don’t settle for could do better.
Our mission is to show what Client Services Excellence looks like and how you can achieve it.. To leave a little part of our passion in every agency we work with. By partnering with agencies we want to revolutionise what Client Services excellence will look like in the future.
Training and mentoring junior team members helps them to become empowered and confident account handlers who can deliver truly exceptional work for your clients.
